I am excited to announce that West Elm is relaunching its brand this Fall with a distinct new look and decorating strategy. To loyalists, do not dismay, the brand will continue to build upon their familiar looks (the Modernist and the Naturalist) while adding a third and fourth decorating style to the mix. The new identities will be focused on a modern interpretation of vintage-industrial and an eclectic, bohemian, style they term the Globalist. Overall you can expect a warmer West Elm, less stark with more feminine touches. I can't wait!
*photography via West Elm
