For too long thread count has been considered THE measure of quality linens. In an effort to demystify thread count and educate consumers about quality linens, SFERRA has launched LoseCount.com. While thread count is one factor, others to consider are fiber, weight, finish and feel (you can learn more about each here).
Aaron Stewart, Creative Director for SFERRA, suggests the following to anyone buying linens. Ask yourself these questions: Do I like the pattern? Is it within my price range? If yes, then open up the package and feel it. If you like the way it feels (at that moment—not after being washed) and it fits the other criteria, then you have found your sheets. You will find that you don’t need to buy the most expensive linens on the market to enjoy luxurious sheets.
For more information on thread count, buying linens, video tips and a bedding glossary visit LoseCount.com. On Monday I will share with you Aaron’s top tips for creating an amazing bed and caring for linens.
Once again I will host parties with SFERRA to promote the Lose Count campaign. This spring we will be in Atlanta (Mrs. Howard—Phoebe Howard); Chicago (Branca—Alessandra Branca); and Dallas (Ceylon et Cie—Michelle Nussbaumer).
Our fall parties with Kelly Wearstler and Nathan Turner in LA and Todd Romano in NYC were a smashing success. Our spring events look to be equally popular. Unfortunately, due to space limitations, both events are by invitation only. However, I would love invite 15 readers to join us.
Five (5) people will be drawn at random to receive an invitation to the Atlanta event; five (5) people will be drawn at random to receive an invitation to the Chicago event; and five (5) people will be drawn at random to receive an invitation to the Dallas event.
To enter please send an email to allthebestevents@gmail.com with the subject ‘Atlanta’/’Chicago’/or ‘Dallas’ depending on your geographical location. Or leave a comment below. Invitations are non-transferable and limited to the named guest only. The deadline to enter is 11:59 PM EST Friday, March 12, 2010. Invitees will be announced here on March 15, 2010.
