Ralph Lauren Home announced last night that it has signed on with luxury linen company SFERRA. This new licensing agreement with SFERRA will take Ralph Lauren into the hotel, resort and spa market. The Ralph Lauren line will also be available to the company's own home stores, specialty store and high-end department stores.
SFERRA, a 120-year-old company, has expanded under president and principle Paul Hooker. "The opportunity to work with such a world renowned leader of fashion and exceptional taste is a natural for SFERRA," said Hooker in announcing the deal.
"We are thrilled to partner with SFERRA," said Frank Guzzetta, president of Ralph Lauren Home, "a world class company that has a genuine understanding of our brand and the luxury market." - Text from Home Textiles Today.
As the Brand Ambassador for SFERRA I could not be more delighted to see two fabulous companies coming together!
