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When you're a BlackSmith member, you will receive special privileges at every Smith hotel when booking through the Mr & Mrs Smith website.
A few special privileges include a complimentary bottle of champagne upon arrival at the Setai Miami; a welcome cocktail upon arrival at the Avalon Hotel Beverly Hills; A collection of Cowshed products from Soho House New York; Two free passes to SFMoMA (San Francisco Museum of Modern Art) when staying at the St Regis Hotel San Francisco.
You don't need to be a member to book any of the Smith hotels, but to take advantage of exclusive hotel privileges, you will want to be a Smith Cardholder.
Good Luck!